The hottest day of the year so far, 100 guests and plenty of SPF… we simply couldn’t have planned a better date for our first Winged Boots x Maddox shoot day at Royal Berkshire Shooting School. Hosted on Friday 17th June 2022, we were thrilled to be partnering with One&Only, Atlantis Dubai and Overfinch to create a memorable day in support of Haven House Children’s Hospice. Through an array of games and fundraising opportunities throughout the day, we’re thrilled to announce that we raised more than £13,000 for the charity which offers support to children, and their families, who have life-limiting and life-threatening conditions.
With 10 stands awaiting our hot shots, 25 teams of 4 competed to win the top titles: Top Gun, Top Lady Gun, Top Team and The Glorious Eleventh Team. Oh, and it wouldn’t be a competition without The Clay Conservationist Team taking home the shooting school’s classic cuddly duck – a much more flamboyant prize than the usual humble wooden spoon.
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“The event was a huge success,” said David Ox, Winged Boots’ managing director. “Thank you again to Maddox for partnering with us. This event was originally pencilled in for 2020. It may have been two years later than planned but the day went without a hitch and we’re extremely thankful for everyone who attended and all those behind the scenes who made the day possible.
“It was great to see some Winged Boots clients who, due to the pandemic, we hadn’t been able to meet face to face at an The Extra Mile event in quite a long time. Plus, we met 50 Maddox customers who were extremely welcoming and fantastic to spend the day with.”
Founded in 2015, Maddox has quickly established itself as an international powerhouse within the world of contemporary and modern art. With five locations across London, Gstaad and Los Angeles showcasing blue-chip, established and emerging artists, the brand’s galleries are welcoming spaces in which both seasoned and aspiring collectors can immerse themselves in the highly collectable world of contemporary and modern art.
Alongside established names like The Connor Brothers and David Yarrow, to world-renowned figures such as Banksy, KAWS, Jean-Michel Basquiat and Keith Haring, Maddox’s galleries have become central hubs for both artists and art enthusiasts alike.
“We have been booking Jay, Maddox’s creative director’s, personal holidays and his families trips for more than 10-years. There are a lot of similarities between both of our businesses, and we thought it would be a great idea to partner together with three other incredible brands, to create an event where everyone can have a great day in the sun, network with one another, and feel appreciated for being Winged Boots and Maddox customers,” David Ox continued.
One&Only
Discover a collection of luxury, boutique resorts nestled in unspoilt corners of the globe with One&Only. Boasting authentic charm, natural beauty and unparalleled customer service, elevate your holiday experience with one of One&Only’s 12 resorts that span Australia, Dubai, Greece, Malaysia, Maldives, Mauritius, Mexico, Montana, Montenegro, Rwanda and South Africa.
Atlantis, Dubai
A Dubai icon, Atlantis, The Palm is an integrated entertainment resort that’s ideal for both couples and families. Opening in November 2022, sister resort Atlantis, The Royal will complement Atlantis’ 14-year reign as one of Dubai’s favourite hotels adding 17 more restaurants to the scene – 7 of which are run by celebrity chefs – plus an iconic rooftop infinity pool that offers spellbinding ocean and city views.
Overfinch
Founded in 1975, Overfinch is the original Land Rover enhancement and tuning company. Since inception, Overfinch has redefined the world’s best 4x4s, creating bespoke vehicles that are the embodiment of exclusivity and style. Now in its fifth decade, the brand’s dedication to excellence remains undiminished within its facilities in North America and showrooms in London and Manchester.
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