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Top Holidays
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Alpine pursuits and
Alpine pursuits and

Ultra Luxury Switzerland Holidays

Is that the faint sound of yodelling we hear? Forget the stereotypes of lederhosen, mountain goats and cuckoo clocks, the Switzerland of the 21st century is very à la mode – perfect for a luxury holiday! Something for the linguists, in this incredible country there are four dialects at work (French, German, Italian and Romansh), creating a cosmopolitan atmosphere that’s totally unique. If this hasn’t got your sense of adventure and curiosity whetted then don’t worry, there’s plenty more to tempt you.

City slickers should consider Switzerland as its metropolitan side is bigger and more booming than ever. Its capital Bern, as well as the über stylish Zürich, are major players on the European city scene. Both feature impressive feats of contemporary architecture, after dark destinations to die for and the very best in culinary spots among other fabulous attributes.

Those who like to get ahead of the game in art, food, fashion and even science are sure to love coming here as the zeitgeist of the country is superbly avant-garde. Exceptional innovations like the large hadron collider in C.E.R.N, the edgy galleries of Geneva and the gourmet dining destinations of Lausanne all show Switzerland as a futuristic European destination.

But let’s be honest, the adventurous nature-lovers and sport enthusiasts among you will be coming for the Eden-esq Switzerland of Heidi… and there’s plenty of that to go around! Whether you want to sit among the Swiss meadows of wildflowers in summer, indulging in lakeside watersports or don your furs and whizz through the powder-like snow of the mountain resorts, Switzerland has ample provisions. In particular, Zermatt, St. Moritz and Verbier are considered to be some of the continent’s top spots for winter sports and eye-wateringly beautiful alpine scenery.
Is that the faint sound of yodelling we hear? Forget the stereotypes of lederhosen, mountain goats and cuckoo clocks, the Switzerland of the 21st century is very à la mode – perfect for a luxury holiday! Something for the linguists, in this incredible country there are four dialects at work (French, German, Italian and Romansh), creating a cosmopolitan atmosphere that’s totally unique. If this hasn’t got your sense of adventure and curiosity whetted then don’t worry, there’s plenty more to tempt you.

City slickers should consider Switzerland as its metropolitan side is bigger and more booming than ever. Its capital Bern, as well as the über stylish Zürich, are major players on the European city scene. Both feature impressive feats of contemporary architecture, after dark destinations to die for and the very best in culinary spots among other fabulous attributes.

Those who like to get ahead of the game in art, food, fashion and even science are sure to love coming here as the zeitgeist of the country is superbly avant-garde. Exceptional innovations like the large hadron collider in C.E.R.N, the edgy galleries of Geneva and the gourmet dining destinations of Lausanne all show Switzerland as a futuristic European destination.

But let’s be honest, the adventurous nature-lovers and sport enthusiasts among you will be coming for the Eden-esq Switzerland of Heidi… and there’s plenty of that to go around! Whether you want to sit among the Swiss meadows of wildflowers in summer, indulging in lakeside watersports or don your furs and whizz through the powder-like snow of the mountain resorts, Switzerland has ample provisions. In particular, Zermatt, St. Moritz and Verbier are considered to be some of the continent’s top spots for winter sports and eye-wateringly beautiful alpine scenery.
Is that the faint sound of yodelling we hear? Forget the stereotypes of lederhosen, mountain goats and cuckoo clocks, the Switzerland of the 21st century is very à la mode – perfect for a luxury holiday! Something for the linguists, in this incredible country there are four dialects at work (French, German, Italian and Romansh), creating a cosmopolitan atmosphere that’s totally unique. If this hasn’t got your sense of adventure and curiosity whetted then don’t worry, there’s plenty more to tempt you.

City slickers should consider Switzerland as its metropolitan side is bigger and more booming than ever. Its capital Bern, as well as the über stylish Zürich, are major players on the European city scene. Both feature impressive feats of contemporary architecture, after dark destinations to die for and the very best in culinary spots among other fabulous attributes.

Those who like to get ahead of the game in art, food, fashion and even science are sure to love coming here as the zeitgeist of the country is superbly avant-garde. Exceptional innovations like the large hadron collider in C.E.R.N, the edgy galleries of Geneva and the gourmet dining destinations of Lausanne all show Switzerland as a futuristic European destination.

But let’s be honest, the adventurous nature-lovers and sport enthusiasts among you will be coming for the Eden-esq Switzerland of Heidi… and there’s plenty of that to go around! Whether you want to sit among the Swiss meadows of wildflowers in summer, indulging in lakeside watersports or don your furs and whizz through the powder-like snow of the mountain resorts, Switzerland has ample provisions. In particular, Zermatt, St. Moritz and Verbier are considered to be some of the continent’s top spots for winter sports and eye-wateringly beautiful alpine scenery.
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Alpine
Chic

Skiing in Switzerland encompasses world-class resorts like Zermatt and St. Moritz alongside breathtaking views. Enjoy perfect snow, après-ski fun, and unforgettable mountain adventures for all skill levels.

Alpine Chic

Skiing in Switzerland encompasses world-class resorts like Zermatt and St. Moritz alongside breathtaking views. Enjoy perfect snow, après-ski fun, and unforgettable mountain adventures for all skill levels.

Chocolate box
Towns

Switzerland’s biggest charm is it boutique towns that feel like you’re within a postcard. Whether snow-capped or bathed in sunshine, Swiss towns and villages will leave a lasting impression on your heart.

Chocolate box Towns

Switzerland’s biggest charm is it boutique towns that feel like you’re within a postcard. Whether snow-capped or bathed in sunshine, Swiss towns and villages will leave a lasting impression on your heart.

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Unrivalled
Luxury

From its watches, cheese and chocolate through to its high-end resorts, Switzerland is for luxe seekers. Whether you choose to ski, shop or ride train through the mountains, here it’s guaranteed to be done in style.

Unrivalled Luxury

From its watches, cheese and chocolate through to its high-end resorts, Switzerland is for luxe seekers. Whether you choose to ski, shop or ride train through the mountains, here it’s guaranteed to be done in style.

Inspired?
Start planning your
next trip today

Our expert team of personal travel managers are ready to craft your perfect journey. From business trips to luxury leisure holidays, simply put your pin in the map, and we’ll make it happen.

Luxury Switzerland Hotels

Luxury Switzerland Hotels

Badrutt's Palace Hotel

St Moritz, Switzerland

At Badrutt's Palace Hotel, immerse yourself in luxury with breathtaking mountain views, exclusive dining experiences, and a lavish spa. Combining timeless glamour with contemporary comfort, this alpine retreat in St. Moritz is the epitome of elegance

At Badrutt's Palace Hotel, immerse yourself in luxury with breathtaking mountain views, exclusive dining experiences, and a lavish spa. Combining timeless glamour with contemporary comfort, this alpine retreat in St. Moritz is the epitome of elegance

At Badrutt's Palace Hotel, immerse yourself in luxury with breathtaking mountain views, exclusive dining experiences, and a lavish spa. Combining timeless glamour with contemporary comfort, this alpine retreat in St. Moritz is the epitome of elegance

The Chedi Andermatt

Andermatt, Switzerland

The Chedi Andermatt is a luxurious alpine retreat in Switzerland, blending traditional Swiss architecture with Asian influences. Renowned for its exceptional amenities and stunning surroundings, it offers a unique and tranquil escape.

The Chedi Andermatt is a luxurious alpine retreat in Switzerland, blending traditional Swiss architecture with Asian influences. Renowned for its exceptional amenities and stunning surroundings, it offers a unique and tranquil escape.

The Chedi Andermatt is a luxurious alpine retreat in Switzerland, blending traditional Swiss architecture with Asian influences. Renowned for its exceptional amenities and stunning surroundings, it offers a unique and tranquil escape.

Four Seasons Hotel Des Bergues Geneva

Switzerland, Europe

A lakeside icon in the heart of Geneva, this 19th-century beauty pairs Alpine views with Michelin-starred dining, rooftop spa serenity, and rich heritage - perfect for those who seek elegance, charm, and world-class service.

A lakeside icon in the heart of Geneva, this 19th-century beauty pairs Alpine views with Michelin-starred dining, rooftop spa serenity, and rich heritage - perfect for those who seek elegance, charm, and world-class service.

A lakeside icon in the heart of Geneva, this 19th-century beauty pairs Alpine views with Michelin-starred dining, rooftop spa serenity, and rich heritage - perfect for those who seek elegance, charm, and world-class service.

The Alpina Gstaad

Gstaad, Switzerland

Discover The Alpina Gstaad Hotel, a luxurious alpine retreat blending refinement with natural beauty. Enjoy award-winning dining, peaceful spa treatments, and breathtaking views from elegant rooms and suites. Experience Switzerland like never before.

Discover The Alpina Gstaad Hotel, a luxurious alpine retreat blending refinement with natural beauty. Enjoy award-winning dining, peaceful spa treatments, and breathtaking views from elegant rooms and suites. Experience Switzerland like never before.

Discover The Alpina Gstaad Hotel, a luxurious alpine retreat blending refinement with natural beauty. Enjoy award-winning dining, peaceful spa treatments, and breathtaking views from elegant rooms and suites. Experience Switzerland like never before.

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Allow us to help you design your perfect holiday to Switzerland.

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Culture Capitals

Explore everything Europe, from urban hotels to inspirational content

From where to lay your head to where to find the best local delicacies, we've got you covered
From where to lay your head to where to find the best local delicacies, we've got you covered
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16 tips for a perfect European ski break

There's nothing quite like a ski trip, and once you fall in love with the sport, there's no going back. A successful ski trip requires keen planning though. Read on for our top tips.

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Six alternative destinations to visit on your next European break

Been to Ibiza, Paris, Rome, Athens, Istanbul or the Algarve? It's time to try something different...

Switzerland in a Nutshell

Adventure Awaits

We just can’t list adventure activities without mentioning the obvious thrill-ride of Swiss snow sports. Offering every kind of winter activity you could think of from snowboarding and sleigh rides to heli-skiing and figure skating, this is a powder-loving paradise.

See the countryside like never before with some of the most beautiful and adrenaline-filled alpine slides in the world. Known as tin-tobogganing, this roller-coaster- type ride will have you soaring over the mountainsides in scenic valleys such as Fräkmüntegg, Grindelwald and Pilatus at altitudes of 1415 metres.

License to kill? More like license to thrill! Let your inner James Bond out with a death-defying bungee jump of 220 metres at Contra Dam in Ticino, as seen in Goldeneye. Remember to book in advance though, this is one popular spot!

Tastes to Try

We only have a few tasty words when it comes to Swiss cuisine: cheese, and lots of it. The country consumes around 22 kg of cheese a year… per person! From the hard cheese Le Gruyère to the melty bliss of Raclette, it's no surprise that Switzerland is known as the second cheese capital of the world, after France.

Although much of the swiss diet is dairy or bread related, it’s also well known for its speciality cured meats. Bündnerfleisch is a firm favourite, dried in the Alpine air for between 10 to 15 weeks.

An undisputed Swiss champion in seafood and fine dining, Brasserie Lipp Genève in Geneva is a Michelin-starred eatery that will blow your socks off and give you a real taste of what Swiss chefs can do.

Soak Up the Culture

One of the most iconic heritage landmarks of Switzerland is Chillon Castle. A picturesque structure teetering on the edge of Lac Léman aka Lake Geneva this charmingly medieval fortress is not only good for your Instagram feed but also offers tours, shows and kids activities.

Get a taste of Swiss carnival action by attending Basler Fasnacht. Found in Basel the Monday following Ash Wednesday, this historic festival lasts for three-days with masked performers marching through the streets from four o’clock in the morning with beer flowing left, right and centre.

Art lovers shouldn’t miss out on Switzerland’s phenomenal creative scene. Every town is packed with impressive galleries showcasing not only Swiss artists but international works as well. A definite on any bucket list is Kunstmuseum Bern. Found in the capital city, this museum of classical paintings is home to some familiar names, including Botticelli, Manet, Picasso, van Gogh and Wassmer.
Adventure Awaits

We just can’t list adventure activities without mentioning the obvious thrill-ride of Swiss snow sports. Offering every kind of winter activity you could think of from snowboarding and sleigh rides to heli-skiing and figure skating, this is a powder-loving paradise.

See the countryside like never before with some of the most beautiful and adrenaline-filled alpine slides in the world. Known as tin-tobogganing, this roller-coaster- type ride will have you soaring over the mountainsides in scenic valleys such as Fräkmüntegg, Grindelwald and Pilatus at altitudes of 1415 metres.

License to kill? More like license to thrill! Let your inner James Bond out with a death-defying bungee jump of 220 metres at Contra Dam in Ticino, as seen in Goldeneye. Remember to book in advance though, this is one popular spot!

Tastes to Try

We only have a few tasty words when it comes to Swiss cuisine: cheese, and lots of it. The country consumes around 22 kg of cheese a year… per person! From the hard cheese Le Gruyère to the melty bliss of Raclette, it's no surprise that Switzerland is known as the second cheese capital of the world, after France.

Although much of the swiss diet is dairy or bread related, it’s also well known for its speciality cured meats. Bündnerfleisch is a firm favourite, dried in the Alpine air for between 10 to 15 weeks.

An undisputed Swiss champion in seafood and fine dining, Brasserie Lipp Genève in Geneva is a Michelin-starred eatery that will blow your socks off and give you a real taste of what Swiss chefs can do.

Soak Up the Culture

One of the most iconic heritage landmarks of Switzerland is Chillon Castle. A picturesque structure teetering on the edge of Lac Léman aka Lake Geneva this charmingly medieval fortress is not only good for your Instagram feed but also offers tours, shows and kids activities.

Get a taste of Swiss carnival action by attending Basler Fasnacht. Found in Basel the Monday following Ash Wednesday, this historic festival lasts for three-days with masked performers marching through the streets from four o’clock in the morning with beer flowing left, right and centre.

Art lovers shouldn’t miss out on Switzerland’s phenomenal creative scene. Every town is packed with impressive galleries showcasing not only Swiss artists but international works as well. A definite on any bucket list is Kunstmuseum Bern. Found in the capital city, this museum of classical paintings is home to some familiar names, including Botticelli, Manet, Picasso, van Gogh and Wassmer.
Adventure Awaits

We just can’t list adventure activities without mentioning the obvious thrill-ride of Swiss snow sports. Offering every kind of winter activity you could think of from snowboarding and sleigh rides to heli-skiing and figure skating, this is a powder-loving paradise.

See the countryside like never before with some of the most beautiful and adrenaline-filled alpine slides in the world. Known as tin-tobogganing, this roller-coaster- type ride will have you soaring over the mountainsides in scenic valleys such as Fräkmüntegg, Grindelwald and Pilatus at altitudes of 1415 metres.

License to kill? More like license to thrill! Let your inner James Bond out with a death-defying bungee jump of 220 metres at Contra Dam in Ticino, as seen in Goldeneye. Remember to book in advance though, this is one popular spot!

Tastes to Try

We only have a few tasty words when it comes to Swiss cuisine: cheese, and lots of it. The country consumes around 22 kg of cheese a year… per person! From the hard cheese Le Gruyère to the melty bliss of Raclette, it's no surprise that Switzerland is known as the second cheese capital of the world, after France.

Although much of the swiss diet is dairy or bread related, it’s also well known for its speciality cured meats. Bündnerfleisch is a firm favourite, dried in the Alpine air for between 10 to 15 weeks.

An undisputed Swiss champion in seafood and fine dining, Brasserie Lipp Genève in Geneva is a Michelin-starred eatery that will blow your socks off and give you a real taste of what Swiss chefs can do.

Soak Up the Culture

One of the most iconic heritage landmarks of Switzerland is Chillon Castle. A picturesque structure teetering on the edge of Lac Léman aka Lake Geneva this charmingly medieval fortress is not only good for your Instagram feed but also offers tours, shows and kids activities.

Get a taste of Swiss carnival action by attending Basler Fasnacht. Found in Basel the Monday following Ash Wednesday, this historic festival lasts for three-days with masked performers marching through the streets from four o’clock in the morning with beer flowing left, right and centre.

Art lovers shouldn’t miss out on Switzerland’s phenomenal creative scene. Every town is packed with impressive galleries showcasing not only Swiss artists but international works as well. A definite on any bucket list is Kunstmuseum Bern. Found in the capital city, this museum of classical paintings is home to some familiar names, including Botticelli, Manet, Picasso, van Gogh and Wassmer.

frequently asked questions

Switzerland is a year-round destination. For winter sports like skiing, December to February is ideal. For hiking and sightseeing, June to September offers pleasant weather.
Switzerland is part of the Schengen Area. Citizens from many countries can enter visa-free for short stays. It's essential to check specific visa requirements based on your nationality and check the UK Gov foreign travel advice page prior to travel.
Switzerland has four official languages: German, French, Italian, and Romansch. English is widely understood, especially in tourist areas.
Highlights include the Matterhorn, Lake Geneva, Jungfraujoch, Lucerne, and Interlaken.
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Inspired?
Start planning your
next trip today

Our expert team of personal travel managers are ready to craft your perfect journey. From business trips to luxury leisure holidays, simply put your pin in the map, and we’ll make it happen.