Gone are the days of merely staying in a hotel and having a nice story to recount to your friends, now we can document our time away 24/7 at the click of a button, and competition to get the shot is fierce. After all, a picture is worth a thousand words.
We have assembled a list of our favourite Instagram-worthy hotels ‘UK Edition’ based on the number of followers, likes, and hashtags, as well as hotels that we love that are quite simply visually stunning and are guaranteed to make your own social media followers envious of your next luxury British getaway.
Cameras at the ready…

An adults-only hotel resting on the clifftops of Newquay on the remarkable Cornish shores, The Scarlet Hotel is both beautiful and tranquil with spectacular panoramic ocean views and an eco-friendly ethos.
Its rooms range from Just Right, Generous, Unique, Spacious, and Indulgent and each are minimalistic and beautifully decorated, fusing a palette of cool tones with a splash of bold colour inspired by the rock pools and wildflowers nearby, purposely blurring the lines between indoors and outdoors.
Each room features a balcony, field terrace or courtyard as well as sweeping views of the ocean.
Scarlet’s Spa is a real gem amid the rugged crags of the coastline, perfectly intertwining with the nature that surrounds it.
Guests can enjoy a bromine-filtered indoor swimming pool, outdoor natural reed pool, wooden sauna, curative steam room, and heavenly suspended cocoon pods for a true taste of relaxation and rejuvenation.
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One of the classics of the UK's luxury hotels scene, Four Seasons Hotel, Hampshire occupies a gorgeous position amid 500 acres of Great British countryside and is only around 90 minutes’ drive from London.
Its 2018 multi-million-pound refurbishment has elevated it to ‘Gram-worthy stardom, from the rich and elegant interiors of the Wild Carrot Restaurant and Bar to the misty, brooding mornings across the vast estate of Dogmersfield Park, there is something Instagrammable anywhere, at any time.
21 stylish rooms and suites make for a stunning picture or two with crisp, panelled walls and colours that pay homage to the traditional English countryside, evoking peacefulness and tranquillity throughout.
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Possibly London’s most iconic hotel by name alone, The Ritz is somewhat less about the hotel and more about the experience, offering the ultimate luxury UK holiday.
For more than 116 years, discerning travellers have been coming to this colossus of a destination for its historic elegance and flawless five-star service, and if you’re planning on posting a picture of the hotel’s famous façade, you’re sure to tally up more likes than you know what to do with.
The lavish Rooms have high ceilings and a wealth of traditional features and opulent details, as well as the rich tones and soft furnishings of imperial quality. Suites are much larger, even more sumptuous – if that’s possible – and most feature remarkable views over Piccadilly or Green Park.
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Occupying 18 floors of Western Europe’s tallest building – starting on the 34th floor – Shangri-La Hotel at The Shard offers a five-star experience like no other while overlooking one of the world’s most iconic skylines.
Each of its 202 rooms and suites boast floor-to-ceiling glass windows, offering sublime views across various areas of London, which take in sights such as Tower Bridge, Shakespeare’s Globe, Big Ben, St Paul’s Cathedral and the Houses of Parliament – if that isn’t enough to fill your Instagram feed, we don’t know what is.
TĪNG is the hotel’s swish restaurant in the clouds, located on the 35th floor of The Shard, this extraordinary spot showcases a dynamic dining experience influenced by Asian culture, offering modern cuisine, an award-winning wine list, and naturally, some awesome views over London.
Three further lounges and bars are on offer at Shangri-La, including the casual Bar 31, GǑNG, the highest bar in Western Europe at 182 metres above ground level, and Sky Lounge for light bites and a delectable Sunday Brunch.
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The self-proclaimed ‘King of King Street’, Hotel Gotham is a super-sleek, five-star boutique establishment situated in the heart of England’s second largest (and extremely cool) city of Manchester.
Serving sublime decadence from the moment you walk through the doors, Hotel Gotham encourages its guests to indulge and unwind in its dark, richly decorated interiors and dine in its ultra-cool Honey Restaurant.
55 extravagant Rooms and five Inner Sanctum Suites are designed to arouse the senses, with a combination of opulent linens and brass and leather fixtures, these alluring accommodations are predominantly monochrome in design with a pop of bright fuchsia or teal amid the soft furnishings, as well as marble bathrooms and lush monsoon showers.
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If you are planning a trip for yourself (obviously to flaunt to your social media followers), we know the ideal venues for you to Instagram hotels in the UK.
Get in touch by sending an online enquiry or calling 0203 816 0985 to speak to our personal travel specialists for more information on our vast array of picturesque, five-star destinations close to home.


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