High summer and high fashion converge at the best designer pop-up beach clubs: where your most stylish 'Euro Summer' fantasies play out in gorgeous, rosé-tinted real time.
So, don the designer swimwear, grab those statement sunnies, and make your way to one of the uber-chic hangouts adorning timelessly elegant European shores to rub (golden-tanned and perfectly perfumed) shoulders with the European jet-set.
Jacquemus at Indie Beach Club, Saint-Tropez
Jacquemus, a French luxury label known for its unexpected proportions and bold use of colour, offers a chic seaside escape in the ever-stylish Saint-Tropez. With an eye-catching striped theme and a 1970s vibe reflecting the brand’s playful elegance, the club is an ode to the designer's love of his home in the South of France, while embodying the very things we all envisage when we think of sun-drenched days on the French Riviera. Expect exclusive merchandise and sun loungers that enhance the luxurious beach experience. It's perfect for fashion lovers seeking a stylish, retro-inspired retreat.
Pucci pop-up at Thermes Marins Monte-Carlo, part of the Hôtel de Paris and Hôtel Hermitage Monte-Carlo
The Pucci pop-up at Thermes Marins Monte-Carlo, part of the Hôtel de Paris and Hôtel Hermitage Monte-Carlo, offers a vibrant beach club experience adorned with Pucci’s distinctive prints. As one might expect with such a prestigious location, the service and attention to detail are faultless, while vividly colourful swirls create a sense of lighthearted whimsy. Alongside the pool, this ultra-luxury spa features a boutique showcasing pieces from the label's Very Vivara collection: a celebration of summertime joie de vivre. Guests can relax with Pucci-themed cushions, swim noodles, and towels, and end the day with a Pucci-inspired cocktail or three at Bar l’Atlantide for the picture-perfect day in one of Europe's most exclusive enclaves.
The Dolce & Gabbana pop-up at Le Carillon, Portofino
Set on the picturesque Bay of Paraggi within the Portofino National Park, one of this summer's most eagerly anticipated summer openings features the brand’s vibrant Verde Maiolica print, with the trademark print spanning across sunbeds, parasols, and the Vesta restaurant. The prestigious Le Carillion beach club, a haunt of high society since 1936, offers an exclusive and stylish retreat with impeccable service and a playful approach to La Dolce Vita that captures the spirit of summer.
Dior pop-up at Il Riccio, Capri
Moments from the spectacular cliffside property of Jumeirah Capri Palace, the Dior pop-up at Il Riccio in Anacapri offers an exclusive shopping experience in a picturesque setting. Overlooking the azure waters of the Mediterranean, the boutique features Dior's signature Toile de Jouy decor, blending local ceramics with bamboo elements for an eclectic aesthetic. Guests can explore a range of luxury beachwear, accessories, and summer essentials while enjoying the chic and serene ambience that encapsulates the joys of the season. The pop-up provides a unique fusion of high fashion and breathtaking coastal views not to be missed.
Alberta Ferretti at Hotel de Mar Gran Meliá, Mallorca
If it's understated elegance you're after, look no further than the Alberta Ferretti pop-up in Mallorca located at the Hotel de Mar Gran Meliá. This chic pool club overlooks the turquoise waters of the Mediterranean, featuring fine Italian craftsmanship and sumptuous furnishings to elevate your Balearic Island experience to new heights while paying homage to the classic Italian lido. Step inside and feel immediately enveloped by the serenely stylish ambience, complete with designer sunbeds and exclusive Ferretti beachwear, and allow yourself to be taken care of by the exquisite service. Enjoy a day of relaxation backdropped by archetypal Med views, making it a must-visit for those seeking a blend of style and tranquillity in Mallorca.
Balmain pop-up at One&Only Kea Island, Greece
The Balmain pop-up at One&Only Kea Island, launched during a star-studded event hosted by Olivier Rousteing at which the likes of Liam Hemsworth and original pop princess Kylie Minogue were in attendance, features the brand’s signature Labyrinth pattern across towels, sun loungers, pool floats, and cabanas. Located on the pristine Athenian Riviera, this glamorous makeover offers guests a stylish and luxurious poolside experience with a distinctly high fashion edge. Expect impeccable service and serene vistas contrasting a high-energy ambience that reflects Balmain’s iconic style, making it a must-visit for fashion-forward travellers seeking a sleek summer retreat.
Call our team of personal travel experts on 0203 318 5983 or enquire online for more tailored travel advice and assistance with your beach club bookings.
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