Pretty Woman: An exclusive interview with Georgiana Huddart, creative director for Hunza G

After university, I worked for menswear designer Qasimi for 18 months before relocating to New York to assist fashion editor and stylist Camilla Nickerson. After six months in NYC, I returned to the UK and fell into interiors until Hunza took off around six months after our launch.
 

Hunza had been dormant for more than 15 years. My mission was to revamp its '80s heritage by being truly diverse and inclusive while also feeling more fashion led. We wanted to create an emotional connection to a positive shopping experience for women, when they often feel at their most vulnerable, by eliminating size trauma. Plus, the product looks and makes women feel incredible. There is no better feeling than the positive customer feedback we get on a daily basis.
 

Yes. It was very unusual as Hunza was a heritage brand that people loved and remembered but it had sort of disappeared. We had these legendary icons like Whitney Houston and Julia Roberts from the '80s and early '90s and then... nothing. I knew I wanted to reference our history but also create something new that spoke to a wider variety of women.
 

Being curious. I don’t find inspiration from one particular place. I listen to lots of music, read, love interiors and enjoy travelling: it comes from all of these mediums.

 

An iconic, heritage brand that makes women feel amazing and confident.
 

It’s the backbone of the brand. When we entered the swimwear space in 2015 I can truly say there wasn’t anyone shooting swim like we did, or using the models we did. The world has since attempted to correct itself and it’s now a more common baseline request for brands. But in 2015 it really wasn’t. We were one of the first and the very first in this category.
 

I love the matching element. I think kitsch and slightly naff is actually great when it’s done right. I have children and I love co-ordinating with them. I appreciate for some people it’s a bit too matchy-matchy but I think it’s really cute and I always wanted to do it. The product lends itself to kids growing with it, and its super comfy, so it works.
 

We did some amazing trips with friends of the brand. We also did a few throwbacks to our heritage - the Pretty Woman dress is back and selling like crazy. And we launched some entirely new categories.
 

There have been quite a few that have felt like milestones, but I think having a team of 37 and managing to stay relevant and grow in a time when the world is really struggling, feels like a huge achievement. 
 

Within brands that are more product-led like Hunza or Charlotte Tilbury then yes, but the creative directors of the big fashion houses are still predominantly male. I think there is still a long way to go.
 

I get to travel with work which is incredible, but over the last couple of years I haven’t had many personal holidays. I am definitely hoping to plan a few more in the future.
 

I stayed at The Grand Hotel Timeo, A Belmond Hotel in Taormina and thought it was sensational. It was so charming, magical, and luxurious. Hotel Locarno in Rome is also a favourite and on the bucket list is Ritz Paris.
 

I went to Ibiza with my husband, Gabe. We had the best time. We rented a car and enjoyed visiting the amazing beaches, having long lunches, and playing backgammon for hours in the sun.
 

Core Style, I love Pamela in pink. New Style is Tyler in black and white, or the new UPF range we are launching.
 

I would go to Japan with my favourite person in the world, my husband.
 

Sisley moisturiser, NARS lip balm, Prada sunglasses, Helmut Lang jeans, and Alaia flat shoes.
 

So many exciting things! They all launch next year so I can’t really reveal yet.
 

Italy.

To discover more on Georgiana or to shop Hunza G, visit their website www.hunzag.com

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