12 reasons to visit Oman in your lifetime

One of the famous winding roads near Jebel Shams

1. You'll discover hidden oasis escapes

Wadi Shab’s secret waterfall and Wadi Bani Khalid’s crystalline pools are natural oases framed by dramatic rock. These wadis offer cooling refuge in landscapes baked by Middle Eastern sun.


2. It's where deserts roll like the ocean

In the Wahiba Sands, endless ochre ridges shift in the wind. Here you can try dune surfing, tackle dunes in a 4 × 4 or sleep beneath a wash of stars - Bedouin style.


3. It's got clifftop walks that will stop you in your tracks

Jebel Shams - Oman’s highest peak - serves up gasp-worthy views and dramatic hiking trails in 'Oman's Grand Canyon'.

A green turtle returning to sea in Oman

4. It's where turtles nest under a blanket of moonlight

At Ras Al Jinz, green turtles return annually to nest. With guided, respectful access, you'll have the chance to witness these peaceful creatures laying their eggs under moonlight or the tiny hatchlings scrambling to the sea.


5. The country is home to one of the world's most spectacular mosques

Muscat’s Sultan Qaboos Grand Mosque, completed in 2001, marries scale and artistry. Its courtyard, shimmering chandelier and hand‑woven carpet draw admiration from all who visit.


6. It’s brought alive by spices, souks and stories

Explore the 17th-century fort in Nizwa, which is all old-world charm in the form of bustling markets, ancient forts and Omani culture at its most colourful.

Muscat in the twilight

7. Opera, but make it Omani

The Royal Opera House Muscat blends local architectural grace with global performances. From opera to jazz, it’s a reminder that Oman’s cultural voice is vibrant, eclectic and cosmopolitan. 


8. You'll witness sustainability, 2,000 years in the making

Oman’s ancient aflaj irrigation systems, some over 2,000 years old, still deliver life-giving water to arid areas. Recognised by UNESCO, they reveal a civilisation built on water, community and balance.


9. You'll get a real (Frankin)cense of history

In the southern Dhofar region lies the Land of Frankincense. Here, the scent of resin drifts through ancient spice routes, while archaeological ruins whisper of a trade once more precious than gold.

Crystal clear waters around Muscat Bay

10. Fjords… but without the frost
Musandam’s dramatic inlets are Oman’s answer to Norway - and they're best explored by dhow, with dolphins for company.


11. The nature never fails to surprise
Arabian oryx roam the desert, whales breach offshore and coral reefs brim with colour - so get out there, Oman’s wild side awaits.


12. The country delivers hospitality with true heart
You’ll arrive as a guest, leave a friend. Almost everywhere you go, you'll be served rich cardamom coffee, sweet dates and a genuine warmth that lingers long after.

View of Jumeirah Muscat Bay

Stay at: Jumeirah Muscat Bay

Set between the Al Hajar mountains and the Gulf of Oman, Jumeirah Muscat Bay blends coastal calm with contemporary Arabian elegance. Each room, suite and villa offers panoramic sea views, with interiors crafted by local artisans.


Spend your days indulging in spa rituals, kayaking across turquoise waters, or relaxing by the family-friendly pools. Dining ranges from Mediterranean flavours to elegant afternoon teas, all served with ocean-facing views. Just 15 minutes from Muscat, the resort offers a peaceful base for exploring wadis, souqs and mountains with sunrise yoga and sunset cocktails to bookend each incredible day in one of the Middle East's most extraordinary destinations.


Discover more of our favourite Jumeirah properties in Dubai and beyond

Desert dunes in Oman

From majestic deserts and turtle lit shores to architectural icons and timeless hospitality, Oman weaves extraordinary variety into a single destination. Whether you’re trekking rugged heights, wandering souqs or savouring the calm of a hidden pool, this is a place you carry with you long after you return home.

Speak to one of our expert personal travel managers on 0203 318 6077 or enquire online and let’s uncover Oman together.